Social Computing / Collaboration
Author: Bill McNee Like many mega-vendors, IBM is making serious investments in key trends and technologies driving the new Master IT architecture (Cloud / Mobile / Social / Analytics + Integration – see Research Alert 1054RA, published April 12, 2012), ...
Author: Bruce Guptill and Alex Bakker Saugatuck regularly handles questions from clients regarding a variety of aspects all of our research programs, including Mobility, Cloud, Social and Analytics. This Strategic Perspective summarizes and highlights a ...
Author: Alex Bakker Social technologies and mobile devices evolved in the marketplace concurrently. By bringing them into the enterprise, business and IT leaders can take advantage of a broad range of capabilities developed for consumer technologies and ...
Author: Mike West An emerging and disruptive master architecture – combining Cloud, Mobile, Social and Data Analytics plus Integration to on-premises Data Assets – is now forming to enable the Boundary-free Enterprise™ that Saugatuck foresaw in 2008. The ...
Author: Bruce Guptill Latest 2012 Saugatuck research indicates that collaborative commerce is one of top Cloud/SaaS applications types under consideration and being deployed. But uncertainty surrounds what constitutes Collaborative Commerce, its realisti ...
Author: Alex Bakker Marketing from providers of Social Business IT solutions, specifically Enterprise Social Networks is difficult for buyers to relate to. It tends to focus on individual features, even when those features are undifferentiated across the ...
Author: Bill Kirwin Knowledge work continues to evolve as new tools are adopted while traditional tools continue to grow in use. Communication and collaboration have become the primary activities, consuming almost 90 percent of a typical day in the knowl ...
Author: Alex Bakker As users flock to social networks for communication, they are hampered by their need to retain email for external communication and maintain a “single point” of aggregation for all of their web needs outside of collaboration. Internal ...
Author: Steve Kovsky Saugatuck Technology’s recently completed 2011 Social Business IT survey shows that companies have begun to broadly implement Social Business applications for internal use. However, more advanced applications such as external or inte ...
Author: Alex Bakker This Strategic Perspective addresses the issue of “network effect” and its impact on the value of Enterprise Social Networks (ESNs). We provide frameworks for understanding how the value of ESNs is perceived differently at an organiza ...
Author: Bruce Guptill Saugatuck’s survey data analysis indicates that small and mid-sized businesses (SMBs) are focusing a much larger percentage of their Social Business IT investments on customer-focused applications than are larger enterprises. The da ...
Author: Brian Dooley As Social Business IT and its uses continue to evolve, different usage profiles are emerging for functional groups within the enterprise. These differences potentially create different markets, and a new range of management concerns. ...
Author: Bill Kirwin According to Saugatuck’s 2011 Social Business Survey, inter-company work facilitation is dead last on buyers’ and users’ lists of business goals. However, inter-company work facilitation is also seen as having one of the highest poten ...
Authors: Charlie Burns, Bruce Guptill The concerns expressed by enterprise IT and Business leaders regarding their adoption, use and management of Social Business IT suggest that their enterprises are forging ahead without addressing significant challeng ...
Authors: Larry Perlstein, Bill McNee As the deployment of social business technologies continues to grow and become an important component of corporate marketing strategies and customer interactions, companies need to establish appropriate guidelines for ...
Authors: Bruce Guptill, Alex Bakker, Charlie Burns, Mike West, Bill McNee This data report summarizes and presents key data, analysis, and insights developed from Saugatuck Technology’s 2011 Social Business Technology research program. The research progr ...
Author: Bruce Guptill Saugatuck’s recent global survey of more than 200 IT and business executives indicates that what’s hot today is expected to be hot for years to come. Executives taking our survey rank today’s leading Social IT providers as those the ...
Authors: Charlie Burns, Bruce Guptill The adoption of, and use by, commercial enterprises of social media and technologies (e.g., web conferencing, messaging, Facebook, Twitter, et al) is well chronicled. What is less well known is how, and how well, ent ...
Author: Alex Bakker Gamification, the process of incorporating game mechanics into non-game interactions and applications, offers a new way of improving engagement with Social Business applications. This Strategic Perspective proposes a definition for ga ...
Author: Mike West Year after year the Dreamforce conference sets the bar for Cloud industry excellence. This year, the Day One program brought into clear focus the theme of “The Social Enterprise” and introduced the Salesforce Social Enterprise Stack and ...
Author: Bruce Guptill Twitter announced its new Web Analytics service during the TechCrunch Disrupt conference on Tuesday 14 Sept 2011. Currently in limited availability, the service is planned for a market-wide rollout by 31 Oct 2011. While a variety o ...
Authors: Bill McNee, Bruce Guptill, Mike West, Alex Bakker Top-line data report associated with Saugatuck’s 2011 Social Business Technology survey, conducted in partnership with Information Management magazine. In total, 224 senior business and IT execut ...
Authors: Bruce Guptill, Bill McNee, Mike West, Alex Bakker Saugatuck Technology’s 2011 global Social Business IT survey indicates that the majority of Social Business IT is being acquired and deployed by business units and users to improve knowledge shar ...
Author: Alex Bakker Saugatuck’s recent Social Business IT survey suggests that enterprise users are still unsure how to leverage Social tools to solve complicated business problems, and instead are gravitating toward “low-hanging fruit” – i.e., instances ...
Authros: Adam Weidembaum and Bill McNee Through both the front door and the back door, social business technologies are penetrating the workplace. Use of social technologies for both internal and external business purposes is becoming commonplace, and co ...
Author: Bruce Guptill Saugatuck research indicates an emerging shift in the acquisition and use of collaborative business IT, with significant change and expansion within the next three years. This Strategic Perspective examines how the “footprint” of en ...
Author: Alex Bakker While Social Business technologies have evolved rapidly and drastically, Social Analytics solutions have been left behind, and are still little more than basic measurement solutions. In order to understand the value derived from ...
Authors: Lisa Pierce and Bruce Guptill The Open Visual Communications Consortium (OVCC) is a federated, Cloud-based solution to tackle Cloud providers’ problems, specifically created to break down the walls that caused today’s videoconferencing islands. ...
Authors: Bruce Guptill and Alex Bakker The Enterprise 2.0 conference in Boston this week included and examined a wide range of emergent and disruptive IT types, with a baseline message that “we ain’t seen nothing yet.” Session after session noted and em ...
Author: Robert McNeill Cloud Business is fuelling a new pace of innovation that is driving business velocity, agility, and growth. The ability to use new innovation tools such as Crowdsourcing, social media and idea management software are all enabled by ...
Author: Bruce Guptill In a deal that almost perfectly illustrates the interwoven, Cloud-driven nature and approaches of business software and workflow in the 21st century, IT virtualization and management Master Brand VMware announced on Tuesday May 31 i ...
Authors: Alex Bakker, Robert McNeill Leading SaaS providers are integrating Social Media functionality into applications to improve workflow and enable collaboration within existing processes. This Strategic Perspective provides an overview of three vend ...
Authors: Alex Bakker and Robert McNeill To understand the fundamental changes and growth in Social Media and to plan for yet-unseen market changes, Saugatuck is focusing more research and resources on a variety of aspects of Social Media research. This S ...
Author: Bruce Guptill We should safely assume that the concept of Collaborative IT will shape the development, delivery, acquisition, and use of IT for the foreseeable future. What will the users of this broad range of IT be like, and how will their char ...
Author: Robert McNeill The previous two years of business turbulence, institutional failures and economic malaise in global markets has highlighted the interconnectedness of people, business, and governments. Public skepticism to business ethics and ...
Authors: Mike West, Robert McNeill Advertising and license revenues for social networking have spiked up in recent months, and those social networking companies which only two years ago faced an uncertain future are increasingly viable and sustainable bu ...
Authors: Mike West, Bruce Guptill Saugatuck’s ongoing research into Cloud business solutions has indicated three defined tiers of Cloud-based collaboration solutions: Tier One – Task-oriented Collaboration (Email, Conferencing) Tier Two – Interactive ...
Author: Mike West This week's announcements and rollouts point to the increasing appeal of social computing solutions to enterprises, but also to significant challenges in implementing and managing them successfully. Google’s much-discussed Buzz was rele ...
Author: Mark Koenig In December of 2008, Saugatuck looked ahead at the key challenges facing social computing providers – particularly those looking to enter the enterprise market – in 2009. This Strategic Perspective reviews those positions against the ...
Authors: Robert McNeill, Bill McNee Mobilizing the power of the crowd through Crowdfunding to raise finance may prove savvy marketing for new emerging technology providers (e.g., Trampoline Systems) or large firms that possess an engaged network of custo ...
Authors: Andrea Goldberg, Mark Koenig New FTC rules focus on social media endorsements and the content of communications, marking the beginning of more government scrutiny in this space. As the promise of integrating enterprise business data with social ...
Author: Mark Koenig Recently, Saugatuck identified an additional challenge to the broad adoption of Enterprise Social Computing (ESC) solutions that we are calling social business analytics. For ESC to realize its full potential over the course of the n ...
Authors: Mike West, Mark Koenig On May 28th at the Google I/O developer conference in San Francisco, CA, Google revealed to the 4,000 techies in attendance a project over 4 years in the making: Google Wave. Only minutes before that, Microsoft CEO Steve ...
Author: Mark Koenig Recently, Saugatuck identified seven technology, management and cultural challenges to the broad adoption of Enterprise Social Computing (ESC) solutions (see Saugatuck Research Report Bridging the Gap: Achieving the Promise of Enterpr ...
Authors: Mark Koenig, Bill McNee Saugatuck attended salesforce.com’s Cloudforce Tour in New York City this past Monday (March 23rd), where the company presented its vision and updated market positioning around what it is calling the world’s first “Real-T ...
Author: Mark Koenig Recent Saugatuck Technology research reveals that Enterprise Social Computing (ESC) is poised to become an important element of user enterprise business operations, and a key aspect of software solution portfolios, within the next two ...
Author: Mark Koenig The business potential of enterprise social computing (ESC) goes far beyond typical reports promoting it to improve marketing and customer service. Our research shows that ESC solutions also deliver quantifiable business value by ...
Authors: Mike West, Mark Koenig Over the past few weeks Facebook has brought the issues of privacy and ownership / control of content that is created on social networks to the fore. Twice this week Facebook’s Mark Zuckerman has posted to his blog a disc ...
Author: Mark Koenig Saugatuck expects increased interest and use of social computing solutions among consumers and businesses in the coming year. But we also believe that unlike prior years, which saw seemingly unfettered growth in all things social, the ...
Author: Mark Koenig A pioneer in creating private social networking sites in government as well as large corporations, Neighborhood America may be in the right place at the right moment. After President-elect Obama’s successful use of social computing i ...