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934MKT Cloud Innovation Profile: Thinking Phone Networks Unifies Communications with Analytics to Improve Key Business Processes

Author: Lisa Pierce

This Strategic Perspective assesses how Unified Communications-as-a-Service (UCaaS) suppliers can emerge potentially stronger from the recession by moving beyond telephony-centric UC applications to those that knit UC with analytics to focus on improving the outcome of key business processes. We use the experience of one provider, Thinking Phone Networks, as an example to illustrate the benefits customers can derive from this approach.

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Listing Details

17 August 2011
Strategic Perspective
934MKT
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