1085MKT Enterprise 2.0 Conference Boston – The IT-ification of Consumerized IT
Author: Alex Bakker
This year’s Enterprise 2.0 conference illustrated an emerging shift in the social software space from peripheral to core. Though the market is still in its infancy, with more proof of concepts than fully functional deployments, there is a growing sense of maturity in the offerings that indicates that the vendors have moved beyond simply mimicking the consumer space, but are instead focusing on delivering real business value. This Strategic Perspective discusses several of the major changes that were visible at the conference provides insights on how these are likely to affect both Business end-users and IT vendors.
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