1071MKT SaaS/Cloud Experiences: Regional Voices Highlight Variances in Globally Positive Positions
Authors: Brian Dooley and Bruce Guptill
Regional differences are critical in determining market requirements for the relative value of technologies and services, as well as in predicting significant trends in how Cloud-based businesses will develop. Saugatuck’s most recent survey provides some important insight into these differences, from which we can extract profiles of current activity. As global business conditions continue to fluctuate, moving between demands for cost savings and growth, Cloud provides an important mechanism for meeting business goals, and Cloud activity is a good indicator of business directions.
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