The Story Behind Cloud Benefits and Concerns

Recently-published Saugatuck research provides Saugatuck’s clients with a deeper analysis of the user perceptions of the benefits and the concerns associated with Cloud-based business solutions. Besides illustrating the results of our recent worldwide survey, we offer insights into the survey results which identify two types of IT organizations:

1.Some are operating as cost centers and are primarily focused on satisfying tactical needs with concerns focused on traditional implementation issues.
2.Others are looking to Cloud-based business solutions for strategic effects and have concerns focused on longer-term issues.

We urge both types of IT organizations to understand that emerging categories of solutions such as Mobile Device Management, Cloud Analytics/BI/Big Data, and Social/Collaboration software have both near term implementation considerations and broad-reaching implications for long term business strategy.

We suggest that to gain market share vendors of Cloud-based business solutions should refine their messaging and value propositions to pinpoint the two groups of enterprise IT organizations identified above.

Note: Ongoing Saugatuck subscription clients can access this premium research piece (1059CLS) by clicking here, and inputting your ID and password. Non-clients can purchase and download this premium research piece by clicking here.

Charlie Burns is a Vice President for Saugatuck Technology, focusing on enterprise software, business/IT services, and IT systems technologies and management. With over 35 years of experience in the Information Technology arena, Charlie is an established expert in IT product and marketing management, and in IT user issues and requirements.
After 26 years with IBM, where he held positions in sales, product development and large systems product marketing, Charlie left to become Research Director at Gartner Group in 1993. In 1998 he joined Giga Information Group as Research VP. At both Gartner and Giga, he focused on large systems and the business practices of the major large systems vendors. In 2000, Charlie rejoined Gartner in a relationship management role responsible for two of its largest vendor clients.
Charlie received a BS in Computer Engineering from Case Institute of Technology in Cleveland, Ohio. Over the years, he attended a variety of IBM technical and research training programs, becoming an adjunct professor focusing on product management issues.

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