The “New” Dell: Reality or Positioning?
For a variety of reasons, Dell has been seen as a relatively “quiet” firm serving and enabling strategic enterprise IT. The company has been re-inventing itself rather significantly over the past few years, but is rarely one of the first names in the discussions around enterprise IT strategy, stacks, and Cloud.
This week, Saugatuck subscription research clients get a comprehensive look at how and why Dell has been rebuilding and growing, and increasing profitability, while evolving its business model beyond the low-cost, consumer PC space where it began. Key points include the following:
- Dell has transformed itself through organic and inorganic growth and through realigning its portfolio of partner relationships.
- Dell’s growth strategy is built of equal parts end-user solutions and enterprise solutions and services, with a focus on the mid-market that can extend to larger enterprises.
- Dell’s future is to become an end-to-end, full-line solutions provider primarily focused on the midmarket but capable of scaling its offerings up and down to address a very broad spectrum of enterprises, which increasingly will include emerging markets. Today, Dell can serve as the “CIO as a Service,” providing a full range of solutions for the midmarket and below. Tomorrow, Dell’s target will be extended to the mid-market and above with an emphasis on capturing mind share and brand loyalty in emerging markets.
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