SoMo Synergies

Saugatuck clients tend to be leading-edge user and provider firms looking for the latest intelligence to give them an edge in emergent IT and business environments, and there’s not much today more interesting to them than the combination of social and mobile IT (a.k.a. SoMo) in the enterprise. The latest Strategic Perspective from Alex Bakker examines synergies between mobile devices and social software, and proposes several potential use cases for the mobile/social duopoly within the enterprise.

Savvy IT leaders, for example, need to focus on generating specific use cases which will bring value to their business. Sample use cases, which take advantage of the broader feature-set available on modern smartphones and tablets, include the following:

1.IT and business organizations can gain valuable information by surveying and polling users. Internally, polls could deliver important metrics around IT use and adoption, and externally, polls could be used to monitor customer sentiment.
2.The combination of seamless collaboration delivered to both mobile and desktop users reduces the barriers to effective communication and enables mobile workers to be more effective.
3.Mobile devices can act like sensors that can report back information about their location and supply that information attached to any other content the device produces.
4.Because any information generated by mobile workers could automatically be uploaded and tagged, appropriate overseers could examine the data real time. Time-saving could cascade through a service organization and allow faster response when errors were suspected, or more details were required.

Note: Ongoing Saugatuck subscription clients can access this premium research piece (1061CLS) by clicking here, and inputting your ID and password. Non-clients can purchase and download this premium research piece by clicking here.

Alex Bakker is a Senior Research Analyst for Saugatuck Technology. He is currently the lead analyst around Social Business, Enterprise Social Networking, and Collaboration software, which he has been covering for two years, since joining Saugatuck in 2010. Alex also specializes in preparing and analyzing the data from Saugatuck's surveys and uses his model building experience to develop forward-looking market analyses.

Prior to Saugatuck, Alex worked as an IT consultant where he provided server maintenance and IT continuity support to businesses. Alex has been working in, or covering IT for five years.

Alex is a Whitman College alumnus, where he earned a Bachelor's Degree in Economics.

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