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Posted by Bruce Guptill
Bruce Guptill
Most research firms can explain what happened; some can explain what is happening. Saugatuck Technology excels...
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on Wednesday, 28 December 2011
in Lens360

1003RA IT Innovation: New Models and Methods

What is Happening?  We're in the midst of  an economic shift in innovation sourcing that will cause significant, ongoing alterations in the abilities of IT providers to compete, while altering the abilities of user enterprises to offshore, relocate, or even outsource their own technological innovation. And like most significant changes in IT, we can see this one coming from a few years away – if we know what to look for.

And what we should be looking at is more than just a shift in where IT innovation is coming from. What needs to be examined and understood are the following:

  • By YE2015, the regional economics of innovation will result in more than half of IT Master Brand providers outsourcing or off-shoring the core of their technological development; and
  • By YE2016, the shift by enterprises toward new IT being acquired as Cloud-based, IT-as-a-service will accelerate a shift by most IT providers away from technological innovation as a core value, and toward innovation in technology use, application, and management as a core value.

Why is it Happening?   Saugatuck's newest report, 1002SSR “Mapping, Planning, and Benefiting from Global IT Innovation” (published 22Dec2011), examines and explains how industry and regional shifts in innovation investment are affecting IT provider profits and user adoption strategies. The report aggregates and analyzes a series of innovation mapping models and techniques to illustrate how centers of IT innovation are shifting toward new and emergent markets, how conditions in those markets will shape and re-shape IT innovation, and what the effects will be on IT providers and buyers alike.

The report presents and analyzes a series of technology innovation models to develop a comprehensive map of what is changing, where, when, and why. Key reasons for the changes include the following:

  • Traditional regional and country-specific centers of IT innovation, including the US, are losing influence and leadership;
  • Some of that influence – but not all – is shifting toward Asian technology and manufacturing centers; and
  • To maintain relevance in an increasingly global economy, IT providers and enterprise R&D groups alike need to broaden their “innovation portfolios” by establishing or expanding innovation investment in areas and locations where innovation is growing -and being rewarded.

Patterns in education/academic investment, patent filings and related activity, and enterprise R&D investment clearly indicate this movement away from the old and toward the new.  The pace of movement has been gradual over more than a decade.

But that pace is accelerating as Asian-regional economies build on fast-growing manufacturing economies and trend more toward technology (especially IT)-driven economies. To no surprise, China and India are setting the pace, but they are by no means alone in building intellectual and technological leadership. The Asian “Tiger” countries of Hong Kong, Singapore, South Korea and Taiwan are flexing some growing innovation muscle as well.

Market Impact  Where innovation is growing today is where the next influential and disruptive technologies and products will come from in the next several years. The shape of innovation is also the shape of R&D investment and advancement, not just by IT providers but by user enterprises in. . .CLICK HERE TO READ THE FULL RESEARCH ALERT

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Most research firms can explain what happened; some can explain what is happening. Saugatuck Technology excels at understanding both in order to explain what else is likely to occur, and to guide its clients toward the actions that deliver them the greatest business value while enabling the safest business path.

To accomplish this, and to continually improve the value of Saugatuck’s work to clients in a Cloud-obscured marketplace, Saugatuck SVP and Head of Research Bruce Guptill pushes his team to continually re-examine and re-invent the company’s research programs to focus more on the costs, benefits, effects, and value of an ever-changing mix of technologies and providers in different markets.

Guptill’s own technology and business background laid a solid foundation for such a flexible, yet stable, approach to IT research value for clients. His technology research work includes mobility, collaborative IT, telecom, data networking, web commerce, and electronic marketplaces; his research work for enterprise IT and business clients includes return on IT investment, total cost of IT ownership, and business planning for IT. His research and guidance on vendor channel management, market identification and development, and buyer behavior analysis has enabled hundreds of established and startup IT providers to find, enter, and profit from new and traditional markets, while helping to guide user enterprise leaders toward optimal IT procurement and vendor management.

Guptill’s research background includes several years as a VP and research director with Gartner, senior positions with TeleChoice and Robert Frances Group, and editorial work within the IDG companies, including four years as a writer and editor with NetworkWorld. His marketing business focus was honed as VP of marketing for firms ranging from custom development providers to non-IT firms in aviation and other industries. His sales and channel experience started by traveling with a sample bag, then working for IT VARs, then advising telecom and wireless carriers on partner choices, to developing partner programs for traditional and Cloud-based software development firms and ISVs.

Guptill holds an MBA in marketing and finance, and a BA in the psychology and business of mass media communication. He is licensed to fly airplanes, drive boats, and sell houses; he is also a certified baseball coach, serves on the boards of regional civic groups, and is a serial home renovator. Married with three children, Guptill resides on Cape Cod in southeastern Massachusetts, and is a lifelong fan of the Red Sox, Patriots, Celtics, and the University of Connecticut Huskies.
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